marketers

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

On-Location? Animation? How Marketers Are Creating Online Video

In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.