marketer

Nielsen and Spotify Expand Partnership With Nielsen Brand Effect

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.

IGTV: A Guide to Brand Video Success for Publishers and Agencies

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.

Original Digital Video Ad Budgets Show a 68% Increase: IAB

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.

Accuracy Most Important for Marketers Purchasing Demo Data

Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.

Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.

Marketers Discover the Power of Personal Stories at Podcast Upfront

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.