The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.
What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.
Marketers, put down your guns and pick up your shovels! The time for hunting consumers is over. Today, brands need to dig up data about their best audiences.
The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
There are stark differences in how millennials use video marketing and how baby boomers approach it. Here are the four tenets young and creative video marketers live by.
Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.
What does it take to get people to stop scrolling and pay attention? How can advertisers engage with viewers and begin a conversation? The newsfeed offers challenges and opportunities.