How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.
What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.