live

Live Online Sports Is a Great Fit for Advertisers, Finds Conviva

Looking at concurrent views for the recent World Cup, Conviva says advertisers need to pay attention to live online sports and appointment TV.

Ad-Supported Live Video Favored by 52% Finds an IAB Report

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.

Twitter Grows Video Revenue With New Formats, Stronger Engagement

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.

Brandlive Creates an App Just for Enterprise Live Video Streaming

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.

To Reach Esports Fans, Brands Need to Tell the Players’ Stories

As esports grow they become less about the actual games and more about the players playing them. Brands can get involved by helping fans engage with their favorite gamers.

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

Brandlive Makes Live Video Easier to Create, Provides More Data

The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.