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To Reach Esports Fans, Brands Need to Tell the Players’ Stories

As esports grow they become less about the actual games and more about the players playing them. Brands can get involved by helping fans engage with their favorite gamers.

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

Brandlive Makes Live Video Easier to Create, Provides More Data

The live streaming platform just for brands takes the wraps off a new version. Brands will benefit from an improved dashboard, richer analytics, and the ability to simulcast to social platforms.

5 Tips for Getting Massive Viewing Numbers on Instagram Live

The people at Chatbooks decided they were simply going to have a lot of fun with Instagram’s new live video feature, and that made all the difference.

Snapchat and Live Nation Find a Perfect Pairing With Live Stories

By harnessing the enthusiasm of its audience, Snapchat has created an irresistible feature—and an ideal fit for brands.

5 Practical Tips for Creating Live Streaming Video Experiences

Your brand can benefit from creating live video events, but they need to be the right events streamed over the right platforms to targeted viewers. Here are five important topics to consider.

Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.