The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.
2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.