Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.