Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.
Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.
The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.