KPI

Embrace Experimentation During Addressable TV’s Early Days

Not deeply invested in addressable ads? Don’t worry, the area is just starting out. The thing to do is embrace experimentation and learn what works.

Streaming Services Offer New Opportunities for Advertisers

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.

App Install Survey Shows Video Ads Work Better Than TV Spots

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.

With Free Viewability Measurement, ComScore Sets the Baseline

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

The 7 KPIs Video Service Providers Should Be Tracking Now

The first step is determining the data that matters. The second step is turning that data into smart business decisions that keep your customers satisfied.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.