Kathleen Comer

Video Marketing Silos Need to Be Reorganized for Today’s Viewers

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.