Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.
No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.
Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.
Are your brand’s video’s playable by every browser on every platform? HTML5 video will eventually take the place of Flash, but it isn’t there yet.
For those still confused about the basics, an HTML5 Video Summit panel explains it for beginners.