Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo

Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.

Best Practices for Big Results: Online Video Marketing in 2015

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.

Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.

Turn Viewers Into Buyers: Prepare for the Holidays With Video

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.

Choosing an OVP for Ecommerce: Here’s What to Look For

Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP.

Selling With YouTube: Taking a Hybrid Strategy Is Key to Results

YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.