Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

How Genius Created Brand-Sponsored Live Video Events for Fans

Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.

Kurt Andersen: Why Today’s Marketers Should Be Truth-Tellers

We’re living in a post-fact era, bombarded daily by alternative facts. Can marketers keep up with that kind of lunacy, or should they instead embrace a different path?

Google and Facebook Rule the Ad World, So How Can Others Compete?

Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?

CES 2017: Addressable TV Experts Explain What it Still Needs

Addressable TV is going to have a breakout year in 2017, but that doesn’t mean the road will always be smooth. At CES, industry insiders explained the challenges ahead.

CES 2017: Streaming Insiders Predict the Future of Online Video

Where should your company focus its attention in the coming year? To learn what changes are coming to online video, and VideoAmp spoke to several industry insiders at CES 2017.

For Cross-Screen Advertising, Get All Screens Working Together

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.