The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.
We’re living in a post-fact era, bombarded daily by alternative facts. Can marketers keep up with that kind of lunacy, or should they instead embrace a different path?
Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?
Addressable TV is going to have a breakout year in 2017, but that doesn’t mean the road will always be smooth. At CES, industry insiders explained the challenges ahead.
Where should your company focus its attention in the coming year? To learn what changes are coming to online video, OnlineVideo.net and VideoAmp spoke to several industry insiders at CES 2017.
In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.