Don’t Push: The Problem With Targeted Marketing to Millennials

Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.

Marketers Say Creating Personalized Content Is Biggest Challenge

A Rapt Media report looks at marketers’ challenges and priorities, and learns that many rely on distribution alone to reach the right audience.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

Startup Adds Interactivity to YouTube Videos in Minutes

Meet The Mad Video, which offers a simple, free way to add clickable links and information to any video on YouTube.

SXSW Report: Tablet Users Crave Multimedia Experiences

Interface experts show that lean-back mobile users want to explore online content, and a busy finger is a happy finger.

Playkast Adds a Social Layer to Online Video

Embeddable tool lets anyone create a video contest or take video responses from viewers.

Create an App with ScrollMotion: Teach Your Videos a New Trick

Find out why GE, the NFL, Esquire, and Oprah are all turning to ScrollMotion to create video-rich iPad apps.