Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.
A Rapt Media report looks at marketers’ challenges and priorities, and learns that many rely on distribution alone to reach the right audience.
When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
Meet The Mad Video, which offers a simple, free way to add clickable links and information to any video on YouTube.
Interface experts show that lean-back mobile users want to explore online content, and a busy finger is a happy finger.
Embeddable tool lets anyone create a video contest or take video responses from viewers.
Find out why GE, the NFL, Esquire, and Oprah are all turning to ScrollMotion to create video-rich iPad apps.