interactive

VidGrid Brings Interactive Videos to All Parts of the Enterprise

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.

Hulu Sees a Robust Future in Interactive Connected TV Ads

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.

Vimeo Adds Interactive Video Cards and More to Business Plan

Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

Study Finds Interactive Video Ads More Effective Than Pre-Rolls

Participants spent more time with interactive video ads, remembered them at a higher rate, and were more interested in purchasing their products in the future.

Video Advertising Glossary: View the IAB’s Free Pocket Guide

Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.