Integral Ad Science

Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

Video Ad Viewability Rises From 40% to 58% By the End of 2016

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.

Note to Advertisers and Marketers: Viewability Is Not a KPI

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.