Facebook Now Beats YouTube for Video Viewing, Relevant Ads

After years of YouTube being the video giant, has Facebook now taken its lead? A report says yes, and by a large margin.

Facebook Video Creation Kit Helps Brands Prepare for the Holidays

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.

How to Do YouTube Influencer Video Marketing the Right Way

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.

Video Marketing By the Numbers: Who’s Making Videos and Why?

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

Fake Influencers Are Ruining Marketing, Here’s How to Spot Them

Tens of millions of marketing dollars are wasted every year on fake influencers who bought their followers. A VidCon session shows how to sniff them out.

Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.