Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.
Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.
Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.
A few simple improvements can spruce up any Instagram channel, creating a brand-enhancing space where viewers can be entertained and inspired.
Not to rain on Snap’s big moment, but growth is driven by older users who don’t create much content. For the young, Instagram has more heat.