Not to rain on Snap’s big moment, but growth is driven by older users who don’t create much content. For the young, Instagram has more heat.
So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.
The people at Chatbooks decided they were simply going to have a lot of fun with Instagram’s new live video feature, and that made all the difference.
2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.
Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.
The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.
Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.