Instagram

Instagram Influencer Marketing Exploded in 2017, Doubling in Size

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.

Recapping the Biggest Moves in Online Video Marketing in 2017

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.

Planning for ’18: Reevaluate the Online Video Channels Brands Use

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

Quick Tips to Improve Any Brand’s Instagram Video Strategy

A few simple improvements can spruce up any Instagram channel, creating a brand-enhancing space where viewers can be entertained and inspired.

Snapchat Gains With Successful IPO, But Who’s Tuning In?

Not to rain on Snap’s big moment, but growth is driven by older users who don’t create much content. For the young, Instagram has more heat.

3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.