Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.
Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.
Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the answers.
Need inspiration to create the next great online video sensation? Check out this infographic for a look a campaigns that succeeded.