influencer

Amazon Combines Influencers and Video for a Major Marketing Win

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

Get the Look: Fashion Brands Lead the Way to Online Video Success

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.

Whosay Debuts a Mobile App for Video Marketing Matchups

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.

85% Influenced by Video Are Household Purchase Decision Makers

Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.

What Brands and Media Companies Need to Learn About Fandom

‘The more you get involved, the worse it’s going to be,’ one YouTube star laments. So back-off, brands, and let influencers do the work you’re paying them for.