Instagram Influencer Marketing Exploded in 2017, Doubling in Size

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.

Influencer Marketing Mistakes: Poor Compensation Tops the List

Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.

The Top 5 Ways Publishers Use Influencer Marketing: IAB Report

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.

Amazon Combines Influencers and Video for a Major Marketing Win

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

Get the Look: Fashion Brands Lead the Way to Online Video Success

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.