influencer

Brands React: Why Is it So Hard to Let Go and Trust Influencers?

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.

Creator Content Can Boost Unaided Recall By 214%, Says Twitter

Twitter has seen big wins with creator content, and at VidCon it gave more details about the Creator Originals program it announced during NewFronts.

Is the Brand-Creator Marriage Working? Notes From VidCon 2018

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.

Instagram Influencer Marketing Exploded in 2017, Doubling in Size

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.

Influencer Marketing Mistakes: Poor Compensation Tops the List

Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.

The Top 5 Ways Publishers Use Influencer Marketing: IAB Report

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.