Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.
It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.
Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.
Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.
A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.