And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
One is a premium placement, while the other is a distraction. Many marketers think they’re getting center column treatment but aren’t, finds Rocket Fuel and IAS.