IAS

Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

70% of Video Ads Labeled In-Stream Are Actually in-Banner: Study

One is a premium placement, while the other is a distraction. Many marketers think they’re getting center column treatment but aren’t, finds Rocket Fuel and IAS.

Video Ad Viewability Rises From 40% to 58% By the End of 2016

Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.