Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?
After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.
While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.