IAB Names Best Practices for Audience-Based Advanced TV Targeting

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

2018 NewFronts Schedule: Back to One Week With Some No-Shows

The IAB NewFronts are going bi-coastal, with a West Coast week set to debut sometime in the fourth quarter. Read on to discover the 2018 NewFronts schedule.

The Top 5 Ways Publishers Use Influencer Marketing: IAB Report

It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.

Online Video Ad Spend Grew 36%, Finds IAB Revenue Report

While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.

Mobile and Video Leading European Online Ad Gains, Says Report

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.

OTT Viewers Watch Together and Talk About the Brands They See

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.