IAB

Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.

Solving the Technical Challenges in CTV and OTT Ad Delivery

There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?

Exclusive: IAB Tech Lab Publishes Final Version of VAST 4.1 Spec

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.

CTAs in Mobile Video Deliver Better Results, Finds Study

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

Ad-Supported OTT Video Watched by the Young and the Wealthy

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.

Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply

At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.