It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.
Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.
TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.
Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.
Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.
OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.