IAB

Mobile and Video Leading European Online Ad Gains, Says Report

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.

OTT Viewers Watch Together and Talk About the Brands They See

A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised.

IAB Releases Vertical Video Guide: Give Shoppers the Full Picture

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.

Stop Screaming at Me: Marketers Need to Keep Up With the Browsers

The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.

Marketers Discover the Power of Personal Stories at Podcast Upfront

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.