IAB

Ad-Supported OTT Video Watched by the Young and the Wealthy

It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.

Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply

At the 2018 Podcast Upfront, major podcast networks told agency buyers that podcast ad targeting is surprisingly sophisticated.

NewFronts West to Include Los Angeles Times, Ellen Digital, More

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.

Original Digital Video Ad Budgets Show a 68% Increase: IAB

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.

MRC Takes on Brand Safety With Draft of Proposed Guidelines

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.

Ad-Supported Live Video Favored by 52% Finds an IAB Report

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.

5 Steps for Creative Video Ad Innovation: Discover What Works

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.