IAB Tech Lab

IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

Exclusive: IAB Tech Lab Publishes Final Version of VAST 4.1 Spec

After sifting through an unprecedented amount of public comments, the IAB Tech Lab has released the final version of VAST 4.1.

VAST 4.0 Now Available for Public Comment, Says IAB Tech Lab

In a nod to the future of online video advertising, VAST 4.0 will gain server-side ad-stitching and tracking, as well as an improvement for programmatic selling.