Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
Untethered viewing is coming to Hulu subscribers, as will a third season of “The Handmaids Tale” and a new series by Mindy Kaling.
More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.
TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.