Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.
TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.
Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.
Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.
Subscription video-on-demand service Hulu has been an important way for advertisers to reach cord-cutting young viewers. Will that valuable demo flock to the ad-free option?