Hulu

Hulu Sees a Robust Future in Interactive Connected TV Ads

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.

Campaign Ratings From ComScore Offer Cross-Platform Measurement

ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.

Hulu Announces Ad-Supported Downloadable Video at NewFront

Untethered viewing is coming to Hulu subscribers, as will a third season of “The Handmaids Tale” and a new series by Mindy Kaling.

TV Ad Spending Declines as Viewers and Marketers Move Online

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.

Forecast Shows Video Digital Video Sales Growing by 29% in 2018

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.

The Top 25 U.S. Original Online Series in Q3: Parrot Analytics

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.

DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.