How to Create a Clickable Call-to-Action in Vimeo Plus or Pro

A call-to-action is an essential video marketing tool, as it tells the viewer what to do next and drives engagement. This article offers step-by-step instructions, as well as a video guide.

Click Here! How to Use YouTube Annotations to Increase Engagement

Annotations help viewers get more out of your videos and lead to higher watch times. We’ll show you how to get started, and provide expert tips on using annotations the right way.

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.

How-To Marketing Videos: Good or Bad Idea?

Why would any company create free videos showing how to do work that it gets paid to do? Isn’t that like a magician giving away his illusions?

Harnessing the Power of Education in Online Video

Creating educational videos is a great way to share knowledge and build an audience, but that’s only the beginning.