Havas

Pay Attention: Can Marketers Be Sure Consumers Are Watching?

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).