guide

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

IGTV: A Guide to Brand Video Success for Publishers and Agencies

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.

IAB Names Best Practices for Audience-Based Advanced TV Targeting

A free two-page guide helps educate both buyers and sellers on advanced TV targeting, giving definitions, stats, and best practices.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

10 Facebook Live Best Practices to Boost Engagement and Reach

The streaming experts at Wowza have put together an excellent guide to succeeding with Facebook Live broadcasts. Here’s a small taste.

IAB Releases Vertical Video Guide: Give Shoppers the Full Picture

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.