Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.
Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.
Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.
Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.
Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.
What does a marketing superhero keep in his or her utility belt? A free guide from Brightcove shows the tools that every marketer needs to have on hand.