Email Video Marketing: Everything You Need to Know to Get Started

Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.

Video Advertising Glossary: View the IAB’s Free Pocket Guide

Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.

Learn How to Become an Online Video Marketing Superhero

What does a marketing superhero keep in his or her utility belt? A free guide from Brightcove shows the tools that every marketer needs to have on hand.

Buyer’s Guide: Media and Entertainment Video Platforms

Recording in remote locations becomes much easier with the right MEVP as your partner. Here are five questions to ask before making a purchase.

Click Here! How to Use YouTube Annotations to Increase Engagement

Annotations help viewers get more out of your videos and lead to higher watch times. We’ll show you how to get started, and provide expert tips on using annotations the right way.