For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The streaming experts at Wowza have put together an excellent guide to succeeding with Facebook Live broadcasts. Here’s a small taste.
While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.
Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.
Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.
Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.
Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.