Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.
Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.
These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.
What does a marketing superhero keep in his or her utility belt? A free guide from Brightcove shows the tools that every marketer needs to have on hand.
Recording in remote locations becomes much easier with the right MEVP as your partner. Here are five questions to ask before making a purchase.
Annotations help viewers get more out of your videos and lead to higher watch times. We’ll show you how to get started, and provide expert tips on using annotations the right way.
This guide explains the price levels for different types of cameras, and details the must-have features for each category. Read this first to plan your next purchase.