guide

IAB Releases Vertical Video Guide: Give Shoppers the Full Picture

While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

In-Stream, Out-Stream, and Native: A Guide for the Perplexed

Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.

Email Video Marketing: Everything You Need to Know to Get Started

Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.

Video Advertising Glossary: View the IAB’s Free Pocket Guide

Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.

HTML5 Digital Advertising Guide Updated as Ad Week Begins in NYC

Need a hand creating HTML5 video or display ads? The IAB Tech Lab has you covered with an updated guide, now open for public comment.

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.