Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.
It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
Sure, the premium online video destination has slow growth, but that’s because it’s already at the saturation point. Absolutely everyone uses it.
At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.