growth

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

4 Reasons Why YouTube Is Still the King of Online Video

Sure, the premium online video destination has slow growth, but that’s because it’s already at the saturation point. Absolutely everyone uses it.

The 3 Things Brands Must Do to Grow an Audience on YouTube

At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.