Ogilvy and Google Detail the Steps for Online Video Success

Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.

Google Improves YouTube TrueView Video Ad Analytics

Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.

How to Create Google+ Hangouts On Air: A Step-by-Step Guide

Hangouts On Air let marketers personally engage with customers, while creating useful product videos that thousands more can watch on-demand. Here’s everything a Google+ host needs to know to create great online experiences.

Google+ Hangouts Move Towards Acceptance as Marketing Tools

For marketers, Google+ is turning into a critical social network. Read our expert tips on using Google+ Hangouts effectively to build product loyalty and improve search engine optimization.

YouTube Creates Communications Manager Position for Channels

Making it easy to split duties while restricting access, YouTube and Google+ Channels can now have communications mangers.

Marketing Firm Automates Video Creation for Small Businesses

Customers provide the scripts and Yoobly turns them into finished videos, letting even small companies deliver professional results.

9 Video SEO Myths — Busted!

Google rankings are the key to video hits, and many think they know how to game the system. But what if those same tricks are actually hurting your company’s results?