Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.
Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.
Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.
Hangouts On Air let marketers personally engage with customers, while creating useful product videos that thousands more can watch on-demand. Here’s everything a Google+ host needs to know to create great online experiences.
For marketers, Google+ is turning into a critical social network. Read our expert tips on using Google+ Hangouts effectively to build product loyalty and improve search engine optimization.