YouTube Opens Up to Third-Party Video Viewability Metrics

While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.

Chrome Dumps Flash; Here’s What Video Advertisers Need to Know

The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.

Google Proves the Importance of Video Ad Viewability to Brands

Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?

How To Get Your App Preview Video Approved by Google And Apple

Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

YouTube Adds Click-to-Purchase Shopping Links to TrueView Ads

Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.

Non-Viewable Video Ads: 76% Are in Background Tabs or Off-Screen

How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.