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Walled Gardens: Publishers Join to Battle Google and Facebook

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.

When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars

YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.

It’s Official: The Next Version of Google Chrome Will Block Ads

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.

Department of Irony: Google Chrome Getting a Built-In Ad-Blocker

Be afraid, video marketers. Auto-playing video are one of the most annoying, most loathed types of ads, and soon Google Chrome might block them by default.

Facebook’s Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

Google and Facebook Rule the Ad World, So How Can Others Compete?

Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?