Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?
Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
How can advertisers make sure their video ads have the best chance of being viewed? New research from Google provides invaluable information.
Directr is an incredibly useful app for making business videos in minutes. YouTube just acquired the company, and will make the Directr app free to use.
Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.