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IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Walled Gardens: Publishers Join to Battle Google and Facebook

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.

When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars

YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.

It’s Official: The Next Version of Google Chrome Will Block Ads

Publishers have six months to clear all the poor ad experiences from their desktop and mobile sites, or risk having all their ads blocked for Chrome users.