Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.
Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.
While YouTube might have the audience, big brands aren’t going to buy ads unless they get independent third-party verification.
The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.
Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?
Video previews are powerful marketing tools for mobile apps, but if you don’t know the requirements for both major app markets your videos could get rejected.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.