Despite years of negative press, YouTube still has regular brand safety concerns. One report says Google Preferred isn’t the answer.
One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.