Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.
Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.
Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.