generation z

How to Reach Millennials and Generation Z With Online Video

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.

Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

4 Out of 5 Generation Z Viewers Are Okay With Branded Video

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.

83% of Viewers Skip Online Video Ads When They Can, Says Deloitte

Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.

Get to Know Generation Z: They Like Humor and Hate Auto-Play

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.

Ad Attitudes: How Do Viewers Feel About the Video Ads They See?

A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.