Generation X

The Measurement Gap: Millennial Viewing Isn’t Being Captured

The new lost generation is only lost to advertisers. Younger adults are shunning traditional TV for online streaming, and measurement hasn’t yet caught up.

Get to Know Generation Z: They Like Humor and Hate Auto-Play

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.