Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.