GDPR

Consumer Privacy in 2019: Ad Practices Lead to Better Experiences

Heard of the California Consumer Privacy Act? It’ll be here in less than a year, and it’s sure to have a giant impact on the video ad industry.

Lessons of GDPR: Transparency Is Critical for Consumers

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.

The Data Protection Dilemma: How Can Brands Stay Safe?

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?