Fullscreen

4 Out of 5 Generation Z Viewers Are Okay With Branded Video

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.

Watch Your Competitors and Define Your Goals: Video Metrics Tips

A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.