Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.
If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.
If you’re trying to reach an audience or spread the word about a product with online video, here’s what works now.