FreeWheel

OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

Welcome to the New Living Room: 57% of Video Ads Now Play on TVs

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Report

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.