CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.
If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.
If you’re trying to reach an audience or spread the word about a product with online video, here’s what works now.