FreeWheel

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Report

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.

A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

Samplers, Catch-Ups, and Enthusiasts: Understanding the Audience

While advertisers regularly break the audience up by demographic categories, they rarely look at video consumption. But maybe it’s time they did.

Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.

Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.