Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
Tight budgets are no problem. These 5 free online resources will help marketing teams work better together, create impressive videos, and attract more views.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
The streaming experts at Wowza have put together an excellent guide to succeeding with Facebook Live broadcasts. Here’s a small taste.
In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.
Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.