Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.
Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.
Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.
While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.
Learn the simple ways your brand’s YouTube channel can be improved to deliver more views with this free YouTube automated audit.
This free download has over 100 pages of tested, practical video marketing advice. Here’s a small sample of what you can expect.