free

DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.

Create a Video Site for Free—Yes, Free—With JW Showcase

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

YouTube Introduces Power Tools for Small Biz Video Marketing

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.

3 Takeaways on Video Ad Effectiveness From Yahoo’s Video Report

Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.

Video Ad Fraud Decreased Throughout 2015, Finds Integral Report

While advertisers can trust that video ad fraud is reaching a manageable level, video ad viewability rates are moving in the wrong direction.