fraud

MightyHive Proves Ads.txt Stops an Alarming Amount of Ad Fraud

MightyHive and The Guardian US ran an experiment and found 72% of some video buys were fraudulent, but ads.txt almost eliminated the problem.

Fake Influencers Are Ruining Marketing, Here’s How to Spot Them

Tens of millions of marketing dollars are wasted every year on fake influencers who bought their followers. A VidCon session shows how to sniff them out.

3 Steps for Guaranteeing Transparency: Adobe Shows the Way

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.

Ads.txt: Everything Online Video Marketers Need to Know

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.

Video Ad Fraud Rate on the Decline: Down an Average of 31%

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.