YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
By building Adapt Video, a flexible ad format, on top of DoubleClick’s framework, Time Inc. is creating new revenue opportunities and giving viewers a full-screen experience.
Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?
Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.