format

Cannes 18: A Look Back at the Biggest Marketing Announcements

YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.

Intent-Based Advertising: Cedato Format Only Plays When Wanted

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.

Time Inc.’s Proprietary Native Video Ads Adapt to Any Device

By building Adapt Video, a flexible ad format, on top of DoubleClick’s framework, Time Inc. is creating new revenue opportunities and giving viewers a full-screen experience.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

65% Say Brands That Use Vertical Videos Are More Innovative: YuMe

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.

Advertisers Increasingly Want Skippable Video Ads: Videology

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?

3 Takeaways on Video Ad Effectiveness From Yahoo’s Video Report

Should you show horizontal or vertical video ads? Should your ads auto-play or wait for the viewers to initiate playback? A Yahoo report holds the answers.