forecast

Linear TV Is Still the Advertising King But its Days Are Numbered

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.

TV Ad Spending Declines as Viewers and Marketers Move Online

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Forecast Shows Video Digital Video Sales Growing by 29% in 2018

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.

Forecast: Strong Growth in Online Video Advertising Through 2020

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.