forecast

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.

TV Ad Spending Declines as Viewers and Marketers Move Online

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Forecast Shows Video Digital Video Sales Growing by 29% in 2018

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.

Forecast: Strong Growth in Online Video Advertising Through 2020

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.

Programmatic and Addressable TV Spend Rising, Still a Small Part

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.