forecast

TV Ad Spending Declines as Viewers and Marketers Move Online

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Forecast Shows Video Digital Video Sales Growing by 29% in 2018

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.

Forecast: Strong Growth in Online Video Advertising Through 2020

According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.

Programmatic and Addressable TV Spend Rising, Still a Small Part

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Facebook’s Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.