Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
According to a Zenith advertising forecast, online video will grow by an average of 17 percent for the next 3 years.
The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.
While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.
Marketing with online video became an essential in 2013. Now, the challenge is to create even more professional quality videos, says one study.
Stop targeting video marketing efforts to desktop viewers only. Mobile devices grab a large share of viewing time, and it’s growing every month.