It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

One-Third of SMBs Chose Facebook for Online Marketing This Season

SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.

In Election 2016, Both Candidates Winning With Online Video Ads

Branded video has entered the political mainstream. But who’s winning this contest? Visible Measures crunched the numbers and found both sides have something to boast about.

Sounding Off: Tips For Amplifying Muted Autoplay Video Ads

Succeeding on Facebook means succeeding in an audio-free environment. Marketers need to get creative and use other strategies to reach consumers.

DMEXCO: VR Is the Future, as Facebook Pivots to Mobile and Video

Smart brands are early adopters for new social and video platforms, Facebook says. Think mobile and video now, and virtual reality for the near future.

Marketers Rejoice: Facebook Offers Video Metrics for Engagement

Publishers and marketers can now see exactly who’s watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.

Ad Advice: Online Video Ad Pros Spell Out What Works Now

With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.