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Facebook Lures TV Advertisers With Option to Buy In-Stream Spots

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.

Apple and Facebook Create Streaming TV; Will Advertisers Bite?

TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.

Snapchat Pays More Attention to Brands, But Is it Too Late?

While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.

The Modern Multitasker: 94% Watch TV With a Smartphone Nearby

Studies commissioned by Facebook show that TV viewers only look at their TV half the time, often turning to their phone. Here’s how marketers can get their messages across to distracted consumers.

Who Are the Online Video One Percenters? Meet the Streaming Elite

A small number of online videos get the lion’s share of the rewards. A Wochit report finds that only 1.1 percent of Facebook videos get over 1 million views.

Hacking Facebook: Inside Facebook’s Secret Promotional Code

A VidCon session offered insider tips for brand success on Facebook. Learn the secrets that separate Facebook casuals from high-engagement power users.

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.