Here are the top 10 brands that engaged customers, took risks, delighted the internet, created buzz, and got people watching their videos in 2015.
When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.
Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!
The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.
Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.
While the practice of “freebooting” has been running rampant on Facebook, a video identification system now in development should bring that to an end.
Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.