Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!
The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.
Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.
While the practice of “freebooting” has been running rampant on Facebook, a video identification system now in development should bring that to an end.
Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.
Create a cutting-edge experience for viewers with virtual reality video. It’s available now, but creating it isn’t as simple as shooting traditional linear video.
In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.