Engagement Labs Gives a Social Report Card to Video Streamers

Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.

Premium Non-Broadcaster Video Driving the Rush to Programmatic

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.

No More Walled Gardens: Pixability Offers Holistic Video Ad Buys

Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.

Who Won the Super Bowl Online Ad Game? It Depends Whom You Ask

Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.

Nielsen Tracks Social Activity on Facebook as Viewers Watch TV

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.