Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.
TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.
While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.
Studies commissioned by Facebook show that TV viewers only look at their TV half the time, often turning to their phone. Here’s how marketers can get their messages across to distracted consumers.
A small number of online videos get the lion’s share of the rewards. A Wochit report finds that only 1.1 percent of Facebook videos get over 1 million views.
A VidCon session offered insider tips for brand success on Facebook. Learn the secrets that separate Facebook casuals from high-engagement power users.
The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.