Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.
Create a cutting-edge experience for viewers with virtual reality video. It’s available now, but creating it isn’t as simple as shooting traditional linear video.
In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?
47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.