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Facebook Prime Time Is Anytime, Says the Social Network

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Lean-In: Why Mobile Video Offers the Best Results for Ads

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.

FVOD Will Become a Hot Growth Area for Video Advertising: Juniper

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.

Walled Gardens: Publishers Join to Battle Google and Facebook

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.

Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

Recapping the Biggest Moves in Online Video Marketing in 2017

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.