In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?
47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.
After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
Social networks are crucial for brand success, but feeding video to all of them can be a chore. A new company makes the process easy.