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FVOD Will Become a Hot Growth Area for Video Advertising: Juniper

Sites like YouTube and Facebook will do well in video ad sales through 2022, as advertisers look for premium, brand-safe FVOD content.

Walled Gardens: Publishers Join to Battle Google and Facebook

How can smaller players compete against the 800-pound gorillas of Google and Facebook? By working together on their own walled garden solutions.

Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

Recapping the Biggest Moves in Online Video Marketing in 2017

The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.

Videos Are Getting Longer, and Engagement Rates Are Rising

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.

Planning for ’18: Reevaluate the Online Video Channels Brands Use

Some brands are stuck thinking they need to post to all the online video channels available, capturing viewers wherever they can. But focusing on a few key channels delivers better results.

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.