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Facebook Offers Brands 3 Tips on Marketing with Mobile Video

Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.

5 Things Marketers Need to Know About 360-Degree Video Right Now

Create a cutting-edge experience for viewers with virtual reality video. It’s available now, but creating it isn’t as simple as shooting traditional linear video.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

Yahoo Brings Third-Party Verification to Viewability Measurements

While YouTube and Facebook don’t yet offer independent verification, Yahoo makes news. Will brands line up to advertise on Yahoo?

Facebook Too Distracting for Video Ads, Says Biometric Study

47% of Facebook users immediately ignore or skip video ads. One study says Facebook isn’t the place for deep customer engagement.

Facebook Vs. YouTube: Which Platform Rules for Video Marketing?

It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.