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Who Won the Super Bowl Online Ad Game? It Depends Whom You Ask

Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.

Nielsen Tracks Social Activity on Facebook as Viewers Watch TV

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.

Announcing the Top 10 Brands for Online Video Marketing in 2015

Here are the top 10 brands that engaged customers, took risks, delighted the internet, created buzz, and got people watching their videos in 2015.

Holiday Video Ad Campaigns Show Explosive Growth in 2015

When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.

Trailers Drive Views to Facebook Videos, But There’s a Catch

Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!

Instagram and Facebook Offer Changes to Keep Advertisers Happy

The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.