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Snapchat Pays More Attention to Brands, But Is it Too Late?

While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.

The Modern Multitasker: 94% Watch TV With a Smartphone Nearby

Studies commissioned by Facebook show that TV viewers only look at their TV half the time, often turning to their phone. Here’s how marketers can get their messages across to distracted consumers.

Who Are the Online Video One Percenters? Meet the Streaming Elite

A small number of online videos get the lion’s share of the rewards. A Wochit report finds that only 1.1 percent of Facebook videos get over 1 million views.

Hacking Facebook: Inside Facebook’s Secret Promotional Code

A VidCon session offered insider tips for brand success on Facebook. Learn the secrets that separate Facebook casuals from high-engagement power users.

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Facebook’s Streaming Video Success Will Lead to a Lucrative 2017

Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.

3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.