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Creating a Holiday Video Strategy: The MatPat Interview, Part 2

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.

The MatPat Interview, Part 1: Prepping for the Holidays

The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

Facebook Shows First-Ever Decline With Teens and Tweens

Admit it, teens: You’ve turned away from Facebook because your parents (and even grandparents) are on it, right? It’s hard to keep things private on the world’s biggest social network.

Facebook Lures TV Advertisers With Option to Buy In-Stream Spots

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.

Apple and Facebook Create Streaming TV; Will Advertisers Bite?

TV ad budgets are proving to a major incentive for these two digital powerhouses. Apple and Facebook want their piece of the pie, but first they need to create original shows that millennials can’t stop watching.

Snapchat Pays More Attention to Brands, But Is it Too Late?

While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.