Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.
How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.
Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.
Here are the top 10 brands that engaged customers, took risks, delighted the internet, created buzz, and got people watching their videos in 2015.
When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.
Ad tech firm Adaptly tested the benefits of preview trailers and subtitles in getting people to watch long-form brand videos on Facebook. The results are surprising!
The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.