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3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

Google and Facebook Rule the Ad World, So How Can Others Compete?

Two powerful players siphon off the majority of online ad spending. Are advertisers happy about that or are they looking for an alternative?

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

YouTube Improves Mobile and Cross-Screen Advertising Options

The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.

It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

One-Third of SMBs Chose Facebook for Online Marketing This Season

SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.