Yes, there’s a clear winner. A comprehensive study comparing TV, YouTube, and Facebook tests for unaided and aided brand recall.
Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.
Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.
Knowing where consumers want to watch brand videos and what they want to see is half the battle. An Animoto survey offers stats.
No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.
And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.