Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.
It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.
Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?