Extreme Reach

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.

CTR for Video Ads on the Upswing, But Still Down for the Year

The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.

Video Ad Fraud Rate on the Decline: Down an Average of 31%

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

Creative Assets Workflow Inefficiencies Plague Video Advertisers

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.

Click-Through Rates Are Down Across the Board for Video Ads

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?