Europe

Mobile and Video Leading European Online Ad Gains, Says Report

An H1 2017 report shows digital ad spend is up in European countries, but nearly all of the area’s gains come from mobile and video ads.

Is Ad-Blocker Use Finally Slowing? eMarketer Looks to Europe

Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.