Is your company’s mobile strategy in order? Mobile video’s strong rise will continue. Tablets lead for long-form video viewing, while both tablets and smartphones are strong for quick clips.
Using neuroscience monitoring techniques, Ericsson found that buffering and other mobile video delays can negatively impact how viewers think about a brand.
Mobile video will grow in importance in the next six years, but data caps threaten to spoil the party. Luckily, there’s a way for brands to get around the limits.