engagement

Tap Into an Audience’s Passions to Drive Purchases, Says YouTube

When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.

Forget Viral! Orabrush Offers the Cure for Viral Video Mentality

Think an online video needs to go viral to make an impact? Then you may suffer from Viral Video Mentality. The cure is to learn what’s really important in online video marketing.

Put Calls-to-Action Directly Inside Your Video with Viewbix

Viewbix says that it turns viewers into action-takers by putting helpful apps directly in the video player.

How Online Video Engagement Leads to Higher Sales

Engaged viewers are more likely to buy your products. Learn what good analytics can show you.

If You Want to Sell Ads, Learn to Measure Viewer Engagement

The big advertisers are coming to online video, but they want proof that the format works before they’ll spend their money