Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.

Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.