engagement

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.

Game-Winning Ads: The Top Ten Online Video Super Bowl Commercials

Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.

Tap Into an Audience’s Passions to Drive Purchases, Says YouTube

When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.

Forget Viral! Orabrush Offers the Cure for Viral Video Mentality

Think an online video needs to go viral to make an impact? Then you may suffer from Viral Video Mentality. The cure is to learn what’s really important in online video marketing.

Put Calls-to-Action Directly Inside Your Video with Viewbix

Viewbix says that it turns viewers into action-takers by putting helpful apps directly in the video player.

How Online Video Engagement Leads to Higher Sales

Engaged viewers are more likely to buy your products. Learn what good analytics can show you.