engagement

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

Marketers Say Creating Personalized Content Is Biggest Challenge

A Rapt Media report looks at marketers’ challenges and priorities, and learns that many rely on distribution alone to reach the right audience.

Twitter Sells Video Ads at the Top of the Feed, Looks to Brands

While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.