Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
A Rapt Media report looks at marketers’ challenges and priorities, and learns that many rely on distribution alone to reach the right audience.
While Twitter has sold video ads for years, it now offers brands premium placement. Could this stop the company’s epic stock dive?
Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.
When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.