Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.
When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.
Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.
These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.
Which Super Bowl spots have enjoyed the most views and engagements online? Here are the ten ads that tackled the competition.