SourceKnowledge Debuts Engage, Programmatic Video Ad Platform

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

What McDonald’s Doesn’t Know About YouTube (But Now You Do)

Even global giants can fail on YouTube. What succeeds in a TV commercial is far different from what succeeds on the biggest online video sharing site.

How Can Your Business Attract Generation C?

It’s not an age group, it’s a way of life. Welcome to the connected generation. Reaching and engaging with it demands an authentic, passionate approach.