Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.

SourceKnowledge Debuts Engage, Programmatic Video Ad Platform

With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.

What McDonald’s Doesn’t Know About YouTube (But Now You Do)

Even global giants can fail on YouTube. What succeeds in a TV commercial is far different from what succeeds on the biggest online video sharing site.

How Can Your Business Attract Generation C?

It’s not an age group, it’s a way of life. Welcome to the connected generation. Reaching and engaging with it demands an authentic, passionate approach.