What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.
Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.
With the Engage platform, marketers can serve programmatic video ads, then measure performance in real-time to boost conversions.
Even global giants can fail on YouTube. What succeeds in a TV commercial is far different from what succeeds on the biggest online video sharing site.
It’s not an age group, it’s a way of life. Welcome to the connected generation. Reaching and engaging with it demands an authentic, passionate approach.