And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.
Admit it, teens: You’ve turned away from Facebook because your parents (and even grandparents) are on it, right? It’s hard to keep things private on the world’s biggest social network.
The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.
Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.
Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.