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Keep it Short; Businesses Prefer Videos Under 3 Minutes in Length

Wistia has released its first State of Video for Business report, and it shows businesses are big on using gated video as a lead generation tool.

Attention Email Marketers: Vimeo Beats YouTube By a Wide Margin

When it comes to email marketing, the video hosting site seems to matter. Marketing emails with a Vimeo video are opened and clicked at a higher rate.

Email Video Marketing: Everything You Need to Know to Get Started

Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.

TailoredMail Debuts True Video Emails for Every Mail System

Sick of putting static video images in your marketing emails? TailoredMail says true video email playback is finally here, and it takes only five minutes.

How to Create Video Emails

Yes, it’s possible to send marketing videos directly to customers’ in-boxes. In this how-to, we walk you through the steps involved.

Video Succeeds in Email Marketing: 6 Out of 10 Marketers Use It

Not only do 60 percent of marketing pros use videos in campaigns, but 60 percent believe it leads to higher sales from the recipients.