ecommerce

The Holidays Are Coming: Get Your Site Video-Ready Now

Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper.

Invodo Releases Revamped InPlayer, Adds Ecommerce Tools

Let customers browse through products while watching your online videos. Invodo adds a helpful shopping panel.

Startup Adds Interactivity to YouTube Videos in Minutes

Meet The Mad Video, which offers a simple, free way to add clickable links and information to any video on YouTube.

Who Are Omnichannel Shoppers? And Why Is Video Crucial to Them?

Today’s shoppers have access to more information than ever, and they research products even when they’re in retail stores. Be ready for them with video.

The Zappos Strategy: Winning with Online Demo Videos

Need proof that online videos boost sales? Just look at how Zappos is using video to show off the merchandise. Watch this presentation to learn how Zappos does it.

Clothing Sales Get a Boost from Online Video, Says Report

According to eMarketer, buyers who can see videos of clothing are more likely to actually make a purchase.

Liveclicker Makes E-Commerce Video Creation Mobile

A new app lets sales sites turn out short, simple e-commerce videos in a fraction of the time of using desktop software.