earned

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

Categorizing the Most Influential Brand-Related Videos on YouTube

Customers are making buying decisions based on videos they see on YouTube, and there are 12 types of videos that get the most views.

Octoly Points the Way to Turning YouTubers Into Brand Ambassadors

There’s a lot more earned media on YouTube than owned media. A ranking of 1,000 brands shows the top earned media YouTube creators for each.