When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.
Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.
Customers are making buying decisions based on videos they see on YouTube, and there are 12 types of videos that get the most views.
There’s a lot more earned media on YouTube than owned media. A ranking of 1,000 brands shows the top earned media YouTube creators for each.