download

Streaming Video Alliance Issues Best Practices for Online Video Ads

Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

65% Say Brands That Use Vertical Videos Are More Innovative: YuMe

Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.

When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.

Video Marketing Success: Learn to Create an Effective Strategy

You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.

5 Best Practices for Native Mobile Video Campaigns: Hook ‘Em Fast

Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.