Unlike the TV ad ecosystem, OTT ad workflows are a mix of formats and standards. The Streaming Video Alliance pushes for clarity.
For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.
Not only do vertical video ads fit phone screens better, but viewers see them as more innovative. The once-maligned format now provides a halo effect.
Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.
Native video can be especially effective on mobile devices, but you need to follow these five tips to make an impression with distracted, scrolling viewers.